Neo-pop artist Fred Allard from Nice, whose work is exhibited worldwide, has opened his own 200 m² immersive gallery in Nice. He recently signed an exclusive collaboration with the Hôtel du Cap-Eden-Roc, creating a capsule collection inspired by the hotel’s historical “golden book,” which will be showcased and sold on-site in 2025.
Self-taught, Allard draws inspiration from the École de Nice and pop culture. Initially a fashion entrepreneur, he became an artist at 40, developing his signature works: luxury handbags and consumer objects embedded in resin, highlighting the paradoxes of consumerism. His “Vide ton sac” sculptures invite celebrities (Neymar, Charles Leclerc, etc.) to include personal items inside crystal resin pieces.
Based in Nice by choice, Allard works with his family, produces locally, and is represented in around thirty galleries worldwide. His artworks range from €5,000 to €100,000, with additional limited drops for wider access. Combining artistry and business vision, he now dreams of creating a monumental “Vide ton sac” for the city of Nice.
Link to full article
